How do consumers make energy efficiency decisions?
It has long been recognized that consumers fail to minimize the total costs of their energy-consuming investments due to a range of market and non-market based failures. This has become known as the ‘Energy Efficiency Gap’. However, there is currently a large knowledge gap in terms of understanding how consumers make decisions which involve an energy consumption component.
At SITE Energy Talks 2018 – Energy Demand Management: Insights from Behavioral Economics on October 16, Eleanor Denny, Associate Professor at Trinity College Dublin, will discuss which factors are salient in consumers’ decisions, the relative importance of these factors and how these factors change by consumer group and product type.
Eleanor Denny is a prominent researcher in the area of Energy Economics and has been awarded over €2.85 million in research funding as principal investigator. She has research interests in behavioural and energy economics and has published over 50 international peer-reviewed publications with more than 1650 citations. Currently, she is coordinator of the Horizon 2020 project CONSEED (CONSumer Energy Efficiency Decision making), the project NEEPD (Nudging Energy Efficient Purchasing Decisions) as well as numerous other projects relating to energy efficiency and consumer behaviour.
After the presentation by Eleanor Denny there will be comments by Natalya Volchkova, Assistant Professor and Policy Director at Center for Economic and Financial Research at the New Economic School (NES) in Moscow.