Marieke Huysentruyt

Assistant Professor

Marieke Huysentruyt is currently a faculty fellow at HEC Paris and academic affiliate at ideas42. She teaches and carries out research on topics at the intersection of behavioural economics, development, organizational economics and strategy. Marieke obtained an M.Sc. in Bio-engineering from the Catholic University of Leuven, a M.Sc. in Applied Economics and Management from Cornell, and a Ph.D. in Economics from the London School of Economics (LSE).

Her current work can be grouped into two broad areas: First, she explores the effects of personal values, organizational culture, and management practices on organizational outcomes, drawing on both experimental data and large-scale panel data on social enterprises globally and primary schools in the Democratic Republic of Congo. Second, she collaborates with a wide-ranging set of companies and social enterprises in Europe to test (at an unusually large scale) and evaluate the effects of behaviourally inspired new products and services that are designed to address specific needs of poor households in developed and emerging market economies.

She is co-founder of the Oksigen Lab, a non-profit accelerator and a research lab for soci(et)al entrepreneurship, and i-propeller, a boutique consultancy on social business innovation, both based in Brussels.